There are certain companies whose futures seem overwhelmingly bright. They have so much ahead of them that you know you can’t pass them by. You have to follow their every move and do what you can to play their games. Because even if you don’t like them, you know they’ll be culturally important. Going into 2020 and beyond, CD Projekt Red is that company. Everything it is doing on so many fronts is incredibly innovative, so much so that people can’t look away.
For example, CD Projekt Red has spent the last few years establishing itself as the go-to company for action-RPG experiences. The Witcher trilogy has been incredible, spawning spin-off games like Gwent and bringing awareness to a book series and character people might not have known otherwise. Even its spin-off ended up, well, spawning another spin-off! Gwent: The Witcher Card Game’s campaign turned into Thronebreaker: The Witcher Tales, an even more additional, expansive experience.
The company is also tightening its hold on that honor of being one of the best around. Cyberpunk 2077 is a game with an insane amount of buzz around it. The idea of a new world to explore, one with all sorts of choices to make and lives to lead, is getting people excited. Especially since it will offer options that mean missions won’t have only one solution. Multiple paths will be ahead of you. It’ll bring a degree of potential freedom that similar games wish they had. Maybe it’ll even spawn a new series? Perhaps it’ll confirm what many know, which is that CD Projekt Red is a kingmaker for games.
It also seems like people quickly forget about CD Projekt’s other… well, projects. GOG is one. While there have been rumors that it hasn’t been among the most profitable of the company’s enterprises, it has always been one of the more welcoming online storefronts for digital games. It is known for DRM-free games. It takes older titles that normally would have been lost to time and makes sure they work on current operating systems. If a game doesn’t work, you could get your money back if you return it in 30 days. It also has a Fair Price Package Program where if people purchase a game in a region where it would be more expensive, they get store credit to make it more fair and in-line with what others are paying. Frankly, it is welcoming and a bastion for keeping older titles relevant.
You could even consider them a bit of a board game publisher. CD Projekt Red turned Gwent into an actual, physical card game via decks included with expansions. It was among the publishers for The Witcher Adventure Game board game designed by Ignacy Trzewiczek. It is also working with R. Talsorian, publisher of Mike Pondsmith’s Cyberpunk tabletop RPGs, to create a new edition of the game. Cyberpunk Red Jumpstart Kit helps get people from Cyberpunk 2020, the tabletop game, to Cyberpunk 2077, the video game. It’s really a lot, when you think about it.
CD Projekt Red is a company with an insane amount of potential. It could end up doing so much. We already see how it grew with The Witcher. We have an idea of how Cyberpunk 2077 will go. It helped create a distribution storefront that made old games remain relevant. It even dabbles a bit in board games. It seems like it could do perhaps anything.